In the Silicon Valley real estate market, homeowners remain in the driver's seat for the foreseeable future. Housing inventory is incredibly low, pushing buyer competition. This gives homeowners leverage to sell for the best possible terms, and it’s fueling a steady rise in home prices. In fact, according to the National Association of Realtors (NAR), homes are typically on the market for just 18 short days.
But what if I told you that by doing a little extra work, you could increase the sale price of your home by $50,000 or even more? Despite the speed and opportunity for sellers, there are still steps you can take to prep your house to shine so you get the greatest possible return.
1. Make Buyers Feel at Home
One of the ways to make this happen is to take time to declutter. Pack away any personal items like pictures, awards, and sentimental belongings. The more neutral and tidy the space, the easier it is for a buyer to picture themselves living there.
According to the 2021 Profile of Home Staging by NAR: “82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.”
Not only will your house potentially attract the attention of more buyers and likely sell quickly, but the same report also notes: “Eighteen percent of sellers’ agents said home staging increased the dollar value of a residence between 6% and 10%.”
As Jessica Lautz, Vice President of Demographics and Behavior Insights for NAR, says: “Staging a home helps consumers see the full potential of a given space or property…It features the home in its best light and helps would-be buyers envision its various possibilities.”
2. Keep It Clean
In addition to decluttering, it’s important that your home is spotless. In fact, I strongly recommend investing in the services of a professional cleaner. Not only does this provide buyers with a positive impression of how you've maintained the home, it is reduces the number of things that can distract a buyer from the appeal of the home.
3. Give Buyers Access
While your home is on the market, my job as your Realtor is to get as many buyers as possible to view it. Why? More viewings will generate more offers. And, more offers are key to maximizing the sale price of your home. Buyers are less likely to make an offer on your house if they aren’t able to easily schedule a time to check it out. In fact, if it isn't readily available for viewing, they may skip your home altogether.
4. Price It Right
Even in Silicon Valley's sellers’ market, it’s important to set your house at the right price to maximize selling potential. Remember - the list price is a marketing strategy to attract buyers to your home. Its purpose it to attract buyers to your front door. Pricing your home too high does not increase the sale price - in fact, it usually reduces it. The goal is to drive high attention from competing buyers and let bidding wars push the final sales price up.
Part of my role as your Realtor I use my background in marketing and analytics to determine a strategic list price for your home - a price that will drive traffic and maximize your eventual sale price.
If you want to sell on your terms, in the least amount of time, and for the best price, today’s market sets the stage to make that happen. Sellers, now is your time, and I'm here to help.